Post by account_disabled on Mar 6, 2024 21:40:06 GMT -5
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Surface actionable competitive intel New Feature Moz Pro Surface Greece Mobile Number List actionable competitive intel Log in Save with MozCon Early Bird tickets. Prices go up on March Register now ddbfcb Kirk Williams By Kirk Williams May No Paid Search Audiences Wont Replace Keywords Paid Search Marketing PPC Keyword Research The authors views are entirely their own excluding the unlikely event of hypnosis and may not always reflect the views of Moz. I have been chewing on a keyword vs. audience targeting post for roughly two years now. grow in popularity as expected and depth. Popularity is somewhat of an understatement here. I would go so far as to say that Ive heard it lauded in messianiclike thy kingdom come thy will be done reverential awe by some paid search marketers. as if paid search were lacking a heartbeat before the lifegiving audience targeting had arrived and cleared it into relevance.
However I would argue that despite audience targetings popularity and understandable success we have also seen the revelation of some weaknesses as well. It turns out its not quite the heroic rescuethecaptives targeting method paid searchers had hoped it would be. The purpose of this post is to argue against the notion that audience targeting can replace the keyword in paid search. Now before we get into the throes of keyword philosophy Id like to reduce the number of angry comments this post receives by acknowledging a crucial point. It is not my intention in any way to set up a false.
Surface actionable competitive intel New Feature Moz Pro Surface Greece Mobile Number List actionable competitive intel Log in Save with MozCon Early Bird tickets. Prices go up on March Register now ddbfcb Kirk Williams By Kirk Williams May No Paid Search Audiences Wont Replace Keywords Paid Search Marketing PPC Keyword Research The authors views are entirely their own excluding the unlikely event of hypnosis and may not always reflect the views of Moz. I have been chewing on a keyword vs. audience targeting post for roughly two years now. grow in popularity as expected and depth. Popularity is somewhat of an understatement here. I would go so far as to say that Ive heard it lauded in messianiclike thy kingdom come thy will be done reverential awe by some paid search marketers. as if paid search were lacking a heartbeat before the lifegiving audience targeting had arrived and cleared it into relevance.
However I would argue that despite audience targetings popularity and understandable success we have also seen the revelation of some weaknesses as well. It turns out its not quite the heroic rescuethecaptives targeting method paid searchers had hoped it would be. The purpose of this post is to argue against the notion that audience targeting can replace the keyword in paid search. Now before we get into the throes of keyword philosophy Id like to reduce the number of angry comments this post receives by acknowledging a crucial point. It is not my intention in any way to set up a false.